2026–2027 Research

Indoor Golf Operator Benchmark Study

Fairway Capture is gathering input from independent indoor golf operators to better understand how facilities are performing, operating, and preparing for the year ahead.

The study looks at areas including utilization, memberships, seasonality, customer retention, technology, and growth challenges.

Participants will receive early access to the benchmark findings so they can see how their operation compares with other facilities in the study.

1 to 3 minutes · Operator responses · Benchmark findings for participants

Individual facility responses will not be published. Findings will be reported in aggregate.

Question 1 of 9

How many simulator bays or hitting stations does your facility operate?

Choose one to continue.

Which best describes your primary business model?

Hourly / pay-as-you-play Primarily membership Hybrid membership + hourly bookings Golf entertainment / hospitality Training / instruction focused Other

Choose one to continue.

Which simulator technology do you primarily use?

TrackMan Golfzon Foresight Sports Full Swing Uneekor aboutGOLF Other

Choose one to continue.

Which revenue sources are meaningful parts of your business today?

Hourly bookings Memberships Leagues Lessons / coaching Corporate or private events Food & beverage Retail Other

Choose at least one.

How consistently do you follow up with previous customers today?

We have automated follow-up in place We communicate regularly, but mostly manually Occasionally Rarely We currently do not have a follow-up process

Choose one to continue.

What is one thing you wish you knew about how other indoor golf facilities operate?

This will help shape what we include in the final report. Optional.

Where should we send the findings?

Participants will receive the benchmark findings before the public summary is released.

First name * Enter your first name.

Email * Enter a valid email.

Facility name * Enter your facility name.

Location * Enter your facility's location.

Would you be open to a short follow-up conversation about your experience operating an indoor golf facility?

Optional.

Yes Maybe No

Something went wrong sending your response. Nothing was lost, please try again, or email us directly at hello@fairwaycapture.com.

Thanks for contributing.

Your response has been recorded.

Once the study is complete, we'll send participating operators the benchmark findings before the public summary is released.

If you indicated that you're open to a follow-up conversation, Kary may reach out separately.

Fairway Capture
Independent research into the business of indoor golf.

Back to fairwaycapture.com

Indoor Golf Operator Benchmark Study

How many simulator bays or hitting stations does your facility operate?

Which best describes your primary business model?

Which simulator technology do you primarily use?

About how full are your simulator hours during your busiest and slowest seasons?

Which revenue sources are meaningful parts of your business today?

What is your biggest growth challenge heading into 2027?

How consistently do you follow up with previous customers today?

What is one thing you wish you knew about how other indoor golf facilities operate?

Where should we send the findings?

Thanks for contributing.